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Uplift modeling

Not just addres­sing - but activating the right people

Uplift modeling: select target groups, maximize impact

Every campaign costs money – but not every measure generates additional impact. Our uplift modeling solution shows you who you can really influence: It identi­fies the target groups for whom a marke­ting, sales or service campaign makes a measurable diffe­rence – compared to the control group.

This means you no longer invest in custo­mers who would have bought anyway (or would never buy), but only in those for whom your inter­ven­tion will make the decisive diffe­rence. More conver­sion, less wasted budget, higher campaign returns.
More impact, less wastage, better basis for decision-making

Uplift modeling – your solution for diffe­ren­tiated campaign manage­ment with maximum ROI.

Segment not only by profile – but by reaction to inter­ven­tion.

Causa­lity-based modeling

Our AI models estimate the incre­mental effect of a measure - i.e. the diffe­rence between "with" and "without" a campaign.

Four-field segmen­ta­tion for campaign strate­gies

Custo­mers are divided into: Persua­d­a­bles (can be positively influenced), Sure Things (would have bought anyway), Lost Causes (do not react) and Do Not Disturb (react negatively).

Integra­tion in marke­ting, CRM & sales

Integrate uplift scores into your campaign manage­ment - for more precise target groups and a perso­na­lized approach.

Valida­tion with test groups & A/B designs

We evaluate the real added value of the campaign - through controlled measu­re­ment and conti­nuous perfor­mance tracking.

At a glance

Your benefits with intel­li­gent uplift modeling

Increase campaign success

Increase conver­sion rates, sales and response rates with the same or lower budget.

Precisely control target groups

Focus your measures on custo­mers you can really influence – data-based and measurable.

Making ROI measurable

Under­stand the real contri­bu­tion of your measures – diffe­ren­tiated by target groups and channels.

Avoid reactance

Avoid negative effects on custo­mers who could be disturbed or put off by adver­ti­sing.

Optimize marke­ting budget

Reduce wastage and focus your resources on what really works.

Support

How we support you with the intro­duc­tion of uplift models

Data struc­tu­ring & campaign analysis

We prepare your histo­rical campaign, response and target group data - and create control and test groups.

Interested?

Let us examine together in which areas uplift modeling has the greatest effect.
Request now

Modeling & score develo­p­ment

Our algorithms calcu­late indivi­dual uplift scores per customer, segment or channel - with trans­pa­rency & tracea­bi­lity.

Curious?

Start with an A/B test for a campaign - and compare the effect by segment.
Make an appoint­ment

Integra­tion & segmen­ta­tion logic

We integrate the scores into your marke­ting automa­tion or sales manage­ment - for real-time playout.

Convinced?

Use uplift results to priori­tize your next actions.
Get in touch with us

Monito­ring & strategic develo­p­ment

We support you with uplift-controlled campaign manage­ment - conti­nuous, data-supported, target-oriented.

Find out more?

Turn reactions into results - with next-level uplift modeling.
To the project inquiry
Project request

More effect. More precision. More perfor­mance.

With uplift modeling, you make targeted invest­ments in impact – and measur­ably increase the perfor­mance of your measures. Get a non-binding consul­ta­tion now!

m2hycon - Michael Mederer

Dr. Michael Mederer

Chief Execu­tive Officer

Contact us:

Dr. Michael Mederer
Chief Execu­tive Officer
ed.no1768383872cyh2m1768383872@mm1768383872
+49 (0) 40 – 369 397 93

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Projektanfrage

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Project request

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