Price sensitivity of customers
Understanding how price works - differentiated, data-based, profitable
Price sensitivity analysis: knowing what customers are willing to pay
Pricing decisions are strategic – and every customer reacts differently. Our solution for price sensitivity analysis shows you how your customers react to price changes: Which target groups are price-elastic? Which products have price limits? Which channels can tolerate higher margins?
Based on purchasing behavior, transaction history, promotion data and market comparison, we identify patterns and calculate price elasticities. The result: differentiated pricing strategies, well-founded margin decisions and higher profitability – with stable demand.
More margin, less risk, better control
Price sensitivity – your solution for intelligent price management.
Do not rely on assumptions – but on behavioral data and mathematical models.
Purchasing behavior analysis & regression models
We analyze historical purchase data, conversion rates and reactions to price promotions - channel-, segment- and product-based.
Segmentation according to price behavior
Distinguish between customer groups with high or low price sensitivity - and create targeted, differentiated offers.
Identification of critical price limits
Identify price points with a sharp drop in demand - for clean threshold optimization.
Simulation of price effects
Our models show you in advance how price changes would affect sales, turnover and margins.
At a glance
Your benefits with price sensitivity analysis
Increase profitability
Raise prices where there is room for maneuver – and avoid price promotions where they are not necessary.
Minimize risks
Avoid loss of sales due to excessive price adjustments or discounts.
Differentiated pricing
Use different pricing logics according to channel, region, target group or product type.
Data-based decision-making principles
Say goodbye to blanket price adjustments – rely on precise forecasts.
Integration into your pricing strategy
Combine price sensitivity with dynamic pricing, revenue management or campaign management.
Support
How we support you with the price sensitivity analysis
Data integration & transaction analysis
We combine your sales data with product, customer and campaign information - cleansed and aggregated.
Interested?
Let us analyze initial price reactions - quickly, anonymously, effectively.
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Model development & elasticity calculation
Our models calculate price elasticities on a SKU, customer segment or campaign basis.
Curious?
Start with one product area or product segment - and expand step by step.
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Visualization & pricing scenarios
You receive comprehensible reports, heat maps and scenario simulations for price effects.
Convinced?
Test the integration into your next price round or promotion strategy.
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Long-term support & pricing excellence
We support you in the continuous development of your pricing strategy - data-driven and measurable.
Find out more?
Increase your pricing competence - with well-founded analyses instead of trial & error.
To the project inquiry
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Every price is a decision – make it with knowledge.
With price sensitivity analysis, you can optimize your pricing strategy in a targeted and effective way. Get a non-binding consultation now!
Dr. Michael Mederer
Chief Executive Officer
Contact us:
Dr. Michael Mederer
Chief Executive Officer
ed.no1768389091cyh2m1768389091@mm1768389091
+49 (0) 40 – 369 397 93