m2hycon - let's do data science
Next Best Action

At the right time. With the right content. For the right customer.

Next Best Action: Perso­na­lized decis­ions in real time

Custo­mers expect relevant offers – not standard actions. Our Next Best Action (NBA) solution identi­fies in real time what the next best step is for each indivi­dual customer: whether contact, offer, discount, content, callback or silence.

Based on behavior, profile, context, value contri­bu­tion and forecas­ting models, the AI dynami­cally decides what should be displayed or offered to the customer next – across channels and indivi­du­ally. Result: greater relevance, better customer loyalty, more conver­sion.
More impact, more precision, better customer experi­ences

Next Best Action – your solution for intel­li­gent, data-supported inter­ac­tions.

Don’t offer more – offer the right thing at the right time.

360° customer under­stan­ding in real time

Use of CRM, click, transac­tion and context data - combined in a conti­nuously learning decision model.

Action logic instead of target group logic

Not who belongs to which group - but what is the most effec­tive next step now?

Scoring, priori­tiza­tion and business rules engine

NBA propo­sals result from a combi­na­tion of scoring models, rules and priority weightings.

Integra­tion in marke­ting automa­tion, CRM & service

The decis­ions can be used immedia­tely - for e-mail, website, call center, app, sales or self-service.

At a glance

Your benefits with intel­li­gent Next Best Action logic

Increase conver­sion rate

More impact through indivi­dual sugges­tions instead of mass commu­ni­ca­tion.

Increase customer satis­fac­tion

Relevant content leads to better experi­ences – and fewer abandon­ments or complaints.

Improve automa­tion

Dynamic logic replaces rigid journeys – with little manual effort.

Reduce costs

The use of resources becomes more targeted – through better accuracy and less waste.

Learning & optimi­zing in opera­tion

Models improve with every customer response – through conti­nuous feedback and perfor­mance analysis.

Support

How we support you with the intro­duc­tion of Next Best Action

Use case defini­tion & data analysis

Together we identify the best fields of appli­ca­tion - e.g. customer recovery, up/cross-selling, self-service manage­ment or lead nurtu­ring.

Interested?

Let us examine which behavior is controll­able from your customer's perspec­tive - and what value it generates.
Request now

Model struc­ture & control integra­tion

We develop scoring logics, AI predic­tion models and business rules - in a trans­pa­rent decision tree.

Curious?

Test the NBA effect in a channel or campaign with a controlled A/B scenario.
Make an appoint­ment

Technical integra­tion & playout

Our solution integrates seamlessly - whether via API, file import or webhook in your CRM, CDP or CMS.

Convinced?

Go live - with conti­nuous evalua­tion and a roll-out perspec­tive.
Get in touch with us

Strategic Support & Gover­nance

We provide support with rule manage­ment, model mainten­ance, target develo­p­ment and long-term gover­nance.

Find out more?

Turn your customer data into action compe­tence - with intel­li­gent decision-making logic.
To the project inquiry
Project request

Data tells you what to do. You imple­ment it. Successfully.

With Next Best Action, you can make every inter­ac­tion more targeted, personal and efficient. Get a non-binding consul­ta­tion now!

m2hycon - Michael Mederer

Dr. Michael Mederer

Chief Execu­tive Officer

Contact us:

Dr. Michael Mederer
Chief Execu­tive Officer
ed.no1765763425cyh2m1765763425@mm1765763425
+49 (0) 40 – 369 397 93

e-mail
TEL
LINKEDIN

Projektanfrage

Vielen Dank für Ihr Interesse an den Leistungen von m²hycon. Wir freuen uns sehr, von Ihrem Projekt zu erfahren und legen großen Wert darauf, Sie ausführlich zu beraten.

Von Ihnen im Formular eingegebene Daten speichern und verwenden wir ausschließlich zur Bearbeitung Ihrer Anfrage. Ihre Daten werden verschlüsselt übermittelt. Wir verarbeiten Ihre personenbezogenen Daten im Einklang mit unserer Datenschutzerklärung.

Project request

Thank you for your interest in m²hycon’s services. We look forward to hearing about your project and attach great importance to providing you with detailed advice.

We store and use the data you enter in the form exclusively for processing your request. Your data is transmitted in encrypted form. We process your personal data in accordance with our privacy policy.