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Market share estimate

Knowing where you stand - and how to grow

Market share estima­tion: Under­stan­ding your own position in the market

How big is our share of the relevant market? Where do we win – where do we lose? How is the compe­ti­tion develo­ping? Our market share estima­tion solution provides data-based answers to these strategic questions. It combines internal perfor­mance data with external market infor­ma­tion, struc­tures compe­ti­tive data and models the reali­stic market share in diffe­rent segments, regions and time periods.

This gives you a sound basis for decision-making on pricing, sales, expan­sion and product range manage­ment – with clear bench­mar­king against the compe­ti­tion.
More market trans­pa­rency, less flying blind, targeted control

Market share estima­tion – your solution for fact-based strategy develo­p­ment.

Rely on valid, dynamic models – instead of estimates or gut feeling.

Integra­tion of internal & external data sources

Combine sales, turnover, customer and product data with market volumes, compe­titor key figures and industry reports.

Modeling of market volume & shares

Our AI models calcu­late relative market shares based on clusters, regions, channels or customer groups.

Bench­mar­king & compe­ti­tive positio­ning

Compare yourself visually with relevant compe­ti­tors - diffe­ren­tiated by segment or time horizon.

Scenario analysis & target planning

Simulate how price changes, new products or sales channels could affect your market share.

At a glance

Your benefits with intel­li­gent market share estima­tion

Recognize compe­ti­tive position

Under­stand where you are winning or losing – in markets, channels or regions.

Sound strategic decis­ions

Plan invest­ments, expan­sions or withdra­wals with valid market share data.

Clarify target systems

Set reali­stic, data-based targets for sales, marke­ting and pricing strategy.

Increase respon­si­ve­ness

Recognize market changes at an early stage – and act faster than the compe­ti­tion.

Create trans­pa­rency

Provide stake­hol­ders and manage­ment with reliable market infor­ma­tion – visual, under­stan­dable and relevant to manage­ment.

Support

How we support you in estimating your market share

Data struc­tu­ring & poten­tial analysis

We prepare your internal sales and product data and supple­ment it with external market data sources.

Interested?

Let's define the relevant markets and bench­marks together.
Request now

Modeling & forecas­ting logic

Our algorithms model market sizes, compe­titor shares and reali­stic target paths - for various market scena­rios.

Curious?

Start with a focus market or product range - and scale up as required.
Make an appoint­ment

Visua­liza­tion & target tracking

Get dashboards for market share develo­p­ment, target tracking and variance analysis.

Convinced?

Integrate market share data directly into your strategic manage­ment system.
Get in touch with us

Monito­ring & conti­nuous updating

We provide conti­nuously updated insights, bench­marks and model updates - for dynamic market obser­va­tion.

Find out more?

Turn market intel­li­gence into compe­ti­tive advan­tage - with data-based market share estima­tion.
To the project inquiry
Project request

Under­stan­ding the market. Deter­mine position. Shaping the future.

Our market share estimate provides you with clarity about your compe­ti­tive strength – data-based, dynamic, well-founded. Get a non-binding consul­ta­tion now!

m2hycon - Michael Mederer

Dr. Michael Mederer

Chief Execu­tive Officer

Contact us:

Dr. Michael Mederer
Chief Execu­tive Officer
ed.no1768387907cyh2m1768387907@mm1768387907
+49 (0) 40 – 369 397 93

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Projektanfrage

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Project request

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