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Attri­bu­tion Modeling

Under­stan­ding what works - and why

Attri­bu­tion modeling: Making the contri­bu­tion of each channel visible

In a fragmented customer journey with dozens of touch­points, it is clear that the last click was rarely the only influence. Our solution for attri­bu­tion modeling shows you, based on data, which measures have what share of success – e.g. in leads, conver­sions or sales.

Whether first-touch, last-touch, position-based or AI-supported algorithmic models: We analyse which channels, content and points in time influence your custo­mers and in what combi­na­tion – and provide you with a sound basis for decis­ions on budget alloca­tion, campaign manage­ment and optimiza­tion.

More trans­pa­rency, better decis­ions, more efficient budgets

Attri­bu­tion modeling – your solution for cross-channel impact measu­re­ment.

Evaluate not only what works – but why.

Flexible attri­bu­tion models as required

Standard models (First Click, Last Click, Linear, Time Decay) or AI-based algorithmic models for dynamic customer journeys.

Data basis from all channels

Linking of website, email, ads, social, events, CRM and offline contacts - cross-channel and consis­tent.

Visua­liza­tion & Simula­tion

Channel contri­bu­tions are clearly displayed - with the option of simula­ting budget scena­rios or rule changes.

Integra­tion in BI, CRM & marke­ting platforms

Seamless integra­tion for automated attri­bu­tion in reports, dashboards or campaign manage­ment.

At a glance

Your advan­tages with attri­bu­tion modeling

Increase budget effici­ency

Direct your spending to the channels with the greatest real impact.

Objec­tively evaluate impact contri­bu­tions

Make data-based decis­ions about strategy, media planning and campaigns.

Under­stan­ding the cross-channel customer journey

Recognize how users act across touch­points – and which triggers bring them to a conclu­sion.

Streng­then marke­ting control­ling

Provide clear KPIs for impact, ROI and channel perfor­mance – for manage­ment and specia­list depart­ments.

Scala­bi­lity & indivi­dua­liza­tion

From simple models to complex journey analyses – every­thing is possible, every­thing is trans­pa­rent.

Support

How we support you in setting up your attri­bu­tion modeling

Touch­point mapping & data integra­tion

We capture and standar­dize your touch­points - digital, offline, cross-channel.

Interested?

Let us trans­late your customer journey into measurable stages.
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Model logic & choice of method

Whether rule-based or algorithmic - together we define the best logic for your business goals.

Curious?

Start with a pilot model and compare it with your previous perfor­mance measu­re­ment.
Make an appoint­ment

Visua­liza­tion & Dashboar­ding

We provide you with a reporting setup that makes attri­bu­tion visible, under­stan­dable and relevant to manage­ment.

Convinced?

Integrate attri­bu­tion into your ongoing campaign and budget planning - for conti­nuous optimiza­tion.
Get in touch with us

Itera­tive optimiza­tion & model mainten­ance

We support you with feedback loops, model develo­p­ment and strategic adapt­a­tion.

Find out more?

Turn touch­points into measurable impact - with attri­bu­tion that under­stands how custo­mers really decide.
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Project request

Marke­ting works – if you know what works.

With attri­bu­tion modeling, you can manage across channels in a well-founded and effec­tive way. Get a non-binding consul­ta­tion now!

m2hycon - Michael Mederer

Dr. Michael Mederer

Chief Execu­tive Officer

Contact us:

Dr. Michael Mederer
Chief Execu­tive Officer
ed.no1768385342cyh2m1768385342@mm1768385342
+49 (0) 40 – 369 397 93

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Projektanfrage

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Project request

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