m2hycon - let's do data science
A/B testing

Decis­ions based on data - not gut feeling

A/B testing: Which works better – variant A or B?

The best idea is nothing without proof. Our A/B testing solution allows you to syste­ma­ti­cally test hypotheses: Which subject line generates more opens? Which CTA position brings more clicks? Which price variant converts better? And what works in which segment?

We support you in the design, imple­men­ta­tion and analysis of A/B and multi­va­riate tests – with valid test design, statis­tical signi­fi­cance testing and clear recom­men­da­tions for action. The result: better decis­ions, more conver­sion, greater effici­ency.

More impact, faster learning cycles, well-founded decis­ions

A/B testing – your solution for experi­mental perfor­mance manage­ment.

Optimize content, processes and offers – fact-based and itera­tive.

Test designs with control groups & rando­miza­tion

We ensure that your test groups are compa­rable, rando­mized and statis­ti­cally valid - for reliable results.

Diffe­rent test types & use cases

Email, landing pages, prices, discount logic, product descrip­tions, customer journeys, service processes and much more.

Evalua­tion with statis­tical signi­fi­cance test

We calcu­late effects, confi­dence inter­vals and p-values - for clearly compre­hen­sible state­ments.

Trans­fer­ring results directly into measures

Each test evalua­tion ends with concrete next steps - for adapt­a­tion, rollout or further develo­p­ment.

At a glance

Your benefits with profes­sional A/B testing

Optimiza­tion with method

Leave trial & error behind – rely on syste­matic, data-driven learning.

Improve campaign perfor­mance

Increase opening, click and conver­sion rates – step by step.

Minimize risks

Intro­duce changes risk-free – with limited testing prior to rollout.

Enable segmented testing

What works for new custo­mers, existing custo­mers, channel A or product group B?

Promote knowledge building

Create documented, reusable knowledge about user behavior and content impact.

Support

How we support you with A/B testing

Hypothesis formu­la­tion & test planning

Together we define targets, test variants and key perfor­mance indica­tors - strate­gi­cally and reali­sti­cally.

Interested?

Let us evaluate initial test ideas and identify suitable use cases.
Request now

Set-up, rando­miza­tion & imple­men­ta­tion

We support you with the technical imple­men­ta­tion, segmen­ta­tion and the process via your systems or platforms.

Curious?

Start with a simple campaign test - e.g. in email marke­ting or on a landing page.
Make an appoint­ment

Evalua­tion & recom­men­da­tions for action

You receive clear reports, signi­fi­cance analysis and concrete recom­men­da­tions for imple­men­ta­tion.

Convinced?

Integrate A/B testing as an integral part of your optimiza­tion process.
Get in touch with us

A/B testing as a service

We support you in conti­nuous test control - metho­di­cally, analy­ti­cally, organiza­tio­nally.

Find out more?

Turn data into impact - with struc­tured tests and sound results.
To the project inquiry
Project request

Test. Knowledge. Decide.

With A/B testing, you can optimize content, processes and offers measur­ably and effici­ently. Get a non-binding consul­ta­tion now!

m2hycon - Michael Mederer

Dr. Michael Mederer

Chief Execu­tive Officer

Contact us:

Dr. Michael Mederer
Chief Execu­tive Officer
ed.no1768390205cyh2m1768390205@mm1768390205
+49 (0) 40 – 369 397 93

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Projektanfrage

Vielen Dank für Ihr Interesse an den Leistungen von m²hycon. Wir freuen uns sehr, von Ihrem Projekt zu erfahren und legen großen Wert darauf, Sie ausführlich zu beraten.

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Project request

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