m2hycon - let's do data science
Sales & Marke­ting

Rethin­king sales and marke­ting: precise, data-based, indivi­dual.

PRICING
SALES
PLANNING & COMPE­TI­TIVE ANALYSIS
PLANNING
OF
MARKE­TING CAMPAIGNS
CUSTOMER BINDING
PERSO­NA­LIZA­TION

Pricing

Manage prices flexibly: With AI-supported analyses and dynamic pricing models, you can adapt your pricing strategy precisely to market changes and customer behavior.

Demand forecast

Under­stand demand, optimize prices: Our models accura­tely forecast sales volumes so that you can adjust your pricing strategy in line with the market.

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Price sensi­ti­vity of custo­mers

Recognize customer needs: With price sensi­ti­vity analyses, you can record your custo­mers' pricing behavior and maximize your revenue through targeted pricing.

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Dynamic pricing

Manage prices dynami­cally: With real-time data, you can flexibly adjust your prices to market demand, compe­ti­tion and customer segments.

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Sales planning & compe­ti­tive analysis

Planning success based on data: With precise forecasts and in-depth market analysis, you can develop effec­tive sales strate­gies and secure compe­ti­tive advan­tages.

Sales forecast

Sales forecast

Targeted sales planning: Our forecas­ting models provide reliable sales forecasts for precise sales planning and resource alloca­tion.
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Cluster analysis

Cluster analysis

Under­stand markets better: With cluster analyses, you can identify homoge­neous customer groups and address diffe­rent needs in a targeted manner.
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Market share estimate

Market share estimate

Recognize oppor­tu­ni­ties, exploit poten­tial: Our models estimate your current and future market share and support you in your strategic orien­ta­tion.
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Planning of marke­ting campaigns

Make marke­ting more effec­tive: Use data-driven analy­tics to optimize your campaign planning, maximize ROI and increase your market penetra­tion.

Sales forecast

Sales forecast

Recognize sales poten­tial: Our models forecast future sales and help to optimize marke­ting budgets.
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Uplift modeling

Uplift modeling

Measure campaign effect: With uplift models, you can deter­mine exactly which custo­mers respond to your marke­ting measures and increase the effici­ency of your campaigns.
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Next
Best
Action

Next
Best
Action

The right impulses at the right time: Our AI identi­fies the next optimal action for each customer - for higher conver­sion rates and stronger customer loyalty.
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A/B
Testing

A/B
Testing

Test strate­gies effec­tively: Data-based A/B testing allows you to conti­nuously optimize your campaign approa­ches and increase marke­ting success.
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Customer loyalty

Streng­then customer relati­onships: With data-driven insights, you promote long-term loyalty, increase customer loyalty and maximize customer lifetime value.

Migra­tion forecast

Migra­tion forecast

Recognize churn risks early on: Our models predict the likeli­hood of churn and help to take targeted measures to retain custo­mers.
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Lead & oppor­tu­nity assess­ment

Lead & oppor­tu­nity assess­ment

Evaluate poten­tial for success: AI-supported lead scoring allows you to identify the most promi­sing sales oppor­tu­ni­ties at an early stage.
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Attri­bu­ti­on­Mo­de­ling

Attri­bu­ti­on­Mo­de­ling

Better evalua­tion of marke­ting measures: With attri­bu­tion model­ling, you can allocate success to the right channels and optimize your budget alloca­tion.
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Chatbot

Chatbot

Automate customer service: Intel­li­gent chatbots support your custo­mers around the clock, increase satis­fac­tion and relieve your support team.
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Perso­na­liza­tion

Create indivi­dual customer experi­ences: With AI-supported perso­na­liza­tion models, you can design commu­ni­ca­tion and offers precisely tailored to your target groups.

Projektanfrage

Vielen Dank für Ihr Interesse an den Leistungen von m²hycon. Wir freuen uns sehr, von Ihrem Projekt zu erfahren und legen großen Wert darauf, Sie ausführlich zu beraten.

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Project request

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