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Sales & Marketing

Rethinking sales and marketing: precise, data-based, individual.

SALES
PLANNING & COMPETITIVE ANALYSIS

PLANNING
OF
MARKETING CAMPAIGNS

CUSTOMER BINDING

PERSONALIZATION

Pricing

Manage prices flexibly: With AI-supported analyses and dynamic pricing models, you can adapt your pricing strategy precisely to market changes and customer behavior.

Demand forecast

Understand demand, optimize prices: Our models accurately forecast sales volumes so that you can adjust your pricing strategy in line with the market.

Price sensitivity of customers

Recognize customer needs: With price sensitivity analyses, you can record your customers' pricing behavior and maximize your revenue through targeted pricing.

Dynamic pricing

Manage prices dynamically: With real-time data, you can flexibly adjust your prices to market demand, competition and customer segments.

Sales planning & competitive analysis

Planning success based on data: With precise forecasts and in-depth market analysis, you can develop effective sales strategies and secure competitive advantages.

Sales forecast

Sales forecast

Targeted sales planning: Our forecasting models provide reliable sales forecasts for precise sales planning and resource allocation.

Cluster analysis

Cluster analysis

Understand markets better: With cluster analyses, you can identify homogeneous customer groups and address different needs in a targeted manner.

Market share estimate

Market share estimate

Recognize opportunities, exploit potential: Our models estimate your current and future market share and support you in your strategic orientation.

Planning of marketing campaigns

Make marketing more effective: Use data-driven analytics to optimize your campaign planning, maximize ROI and increase your market penetration.

Sales forecast

Sales forecast

Recognize sales potential: Our models forecast future sales and help to optimize marketing budgets.

Uplift modeling

Uplift modeling

Measure campaign effect: With uplift models, you can determine exactly which customers respond to your marketing measures and increase the efficiency of your campaigns.

Next
Best
Action

Next
Best
Action

The right impulses at the right time: Our AI identifies the next optimal action for each customer - for higher conversion rates and stronger customer loyalty.

A/B
Testing

A/B
Testing

Test strategies effectively: Data-based A/B testing allows you to continuously optimize your campaign approaches and increase marketing success.

Customer loyalty

Strengthen customer relationships: With data-driven insights, you promote long-term loyalty, increase customer loyalty and maximize customer lifetime value.

Migration forecast

Migration forecast

Recognize churn risks early on: Our models predict the likelihood of churn and help to take targeted measures to retain customers.

Lead & opportunity assessment

Lead & opportunity assessment

Evaluate potential for success: AI-supported lead scoring allows you to identify the most promising sales opportunities at an early stage.

AttributionModeling

AttributionModeling

Better evaluation of marketing measures: With attribution modelling, you can allocate success to the right channels and optimize your budget allocation.

Chatbot

Chatbot

Automate customer service: Intelligent chatbots support your customers around the clock, increase satisfaction and relieve your support team.

Personalization

Create individual customer experiences: With AI-supported personalization models, you can design communication and offers precisely tailored to your target groups.

Customer segmentation
Recommendation System