{"id":5123,"date":"2021-07-26T21:28:27","date_gmt":"2021-07-26T19:28:27","guid":{"rendered":"https:\/\/dev.m2hycon.de\/aktuelles\/unkategorisiert\/modern-pricing-in-the-revenue-management-environment\/"},"modified":"2024-05-15T17:00:20","modified_gmt":"2024-05-15T15:00:20","slug":"modern-pricing-in-the-revenue-management-environment","status":"publish","type":"post","link":"https:\/\/www.m2hycon.de\/en\/news\/technology-trends\/modern-pricing-in-the-revenue-management-environment\/","title":{"rendered":"Modern pricing in the revenue manage\u00adment environ\u00adment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5123\" class=\"elementor elementor-5123 elementor-1143\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff85573 elementor-section-full_width elementor-section-height-min-height red noisy elementor-section-height-default elementor-section-items-middle\" data-id=\"ff85573\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-482e998\" data-id=\"482e998\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a820fea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a820fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.m2hycon.de\/wp-content\/uploads\/2022\/11\/m2ycon_blog_revenuemanagement_1920x960-1024x512.jpg\" class=\"attachment-large size-large wp-image-4846\" alt srcset=\"https:\/\/www.m2hycon.de\/wp-content\/uploads\/2022\/11\/m2ycon_blog_revenuemanagement_1920x960-1024x512.jpg 1024w, https:\/\/www.m2hycon.de\/wp-content\/uploads\/2022\/11\/m2ycon_blog_revenuemanagement_1920x960-300x150.jpg 300w, https:\/\/www.m2hycon.de\/wp-content\/uploads\/2022\/11\/m2ycon_blog_revenuemanagement_1920x960-768x384.jpg 768w, https:\/\/www.m2hycon.de\/wp-content\/uploads\/2022\/11\/m2ycon_blog_revenuemanagement_1920x960-1536x768.jpg 1536w, https:\/\/www.m2hycon.de\/wp-content\/uploads\/2022\/11\/m2ycon_blog_revenuemanagement_1920x960.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c2be4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c2be4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-923e421\" data-id=\"923e421\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7118ddc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7118ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Modern pricing in the revenue manage\u00adment environ\u00adment<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b319741 elementor-widget elementor-widget-post-info\" data-id=\"b319741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-17091cd elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tVon Bj\u00f6rn Piepen\u00adburg\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2efc209 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 26, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-84e7708 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.m2hycon.de\/en\/tag\/classification\/\" rel=\"tag\">Classi\u00adfi\u00adca\u00adtion<\/a>, <a href=\"https:\/\/www.m2hycon.de\/en\/tag\/cross-entropy\/\" rel=\"tag\">Cross entropy<\/a>, <a href=\"https:\/\/www.m2hycon.de\/en\/tag\/deep-lattice-network\/\" rel=\"tag\">Deep lattice network<\/a>, <a href=\"https:\/\/www.m2hycon.de\/en\/tag\/price-sensitivity\/\" rel=\"tag\">Price sensi\u00adti\u00advity<\/a>, <a href=\"https:\/\/www.m2hycon.de\/en\/tag\/revenue-management-en\/\" rel=\"tag\">Revenue Manage\u00adment<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9ac5b0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9ac5b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c38a12e\" data-id=\"c38a12e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c8e1ed elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"5c8e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Share post:<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae685d9 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--color-custom elementor-widget__width-auto elementor-share-buttons--shape-circle elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"ae685d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_xing\" role=\"button\" tabindex=\"0\" aria-label=\"Share on xing\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-xing\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f408ab5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f408ab5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-281546f\" data-id=\"281546f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d986110 math elementor-widget elementor-widget-text-editor\" data-id=\"d986110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tradi\u00adtio\u00adnally, offer prices for products or services are charged on the basis of the costs incurred, plus a target margin. Since the end of the last century, there has been a second approach to setting offer prices: How much is a customer willing to pay for a product or service? In the best case scenario, this price covers the costs incurred and also includes the targeted margin. The driving force behind this develo\u00adp\u00adment was passenger trans\u00adpor\u00adta\u00adtion by air. Due to the increase in so-called low-cost airlines, the renowned airlines were forced into action and had to come up with an approach to cover their costs and still be compe\u00adti\u00adtive with their rivals. The idea was that, for example, business trave\u00adlers who decide to travel at short notice pay more money for a ticket than city trave\u00adlers with a long planning horizon. Today, this idea is sprea\u00adding to diffe\u00adrent indus\u00adtries and products such as hotel accom\u00admo\u00adda\u00adtion, rental cars and freight trans\u00adpor\u00adta\u00adtion. The central question of the approach is how much a specific customer or customer group is prepared to pay for a product or service.<\/p>\n<p>Reasons for accep\u00adtable prices vary greatly depen\u00adding on the industry and customer. In passenger trans\u00adpor\u00adta\u00adtion or, more generally, in the tourism industry, it is certainly the lead time of the booking, flexi\u00adbi\u00adlity, cancel\u00adla\u00adtion condi\u00adtions, additional services such as catering and other influences. An exact indivi\u00addual accep\u00adtance proba\u00adbi\u00adlity depen\u00adding on all influences incl. of the price cannot be calcu\u00adlated exactly. Even for a specific person, the weighting of the influences can change between two days. If, for example, the weather forecast deterio\u00adrates, the likeli\u00adhood of last-minute city trave\u00adlers buying tickets decreases. A reduc\u00adtion in price could neutra\u00adlize the influence, but an upgrade to a diffe\u00adrent class of trans\u00adport or room size could also influence the decision.<\/p>\n<p>The task of a Data Scien\u00adtist (m\/f\/d) is to estimate indivi\u00addual accep\u00adtance proba\u00adbi\u00adli\u00adties for a customer or customer group from histo\u00adrical transac\u00adtion data, depen\u00adding on all available infor\u00adma\u00adtion. The accep\u00adtance proba\u00adbi\u00adli\u00adties as a function of the price, taking all influences into account, are referred to as the price sensi\u00adti\u00advity curve. This generally has an S-shaped (sigmoid) course.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4637ca elementor-widget elementor-widget-image\" data-id=\"b4637ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.m2hycon.de\/wp-content\/uploads\/elementor\/thumbs\/m2hycon_moderne_preisgestaltung_in_text_1_817\u200a\u00d7\u200a491-q1v14ly531n3p4j1bls1qubcmq7jty709w5rl4u8xk.jpg\" title=\"Moderne Preis\u00adge\u00adstal\u00adtung im Umfeld von Revenue Manage\u00adment\" alt=\"Moderne Preisgestaltung im Umfeld von Revenue Management\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f7989 math elementor-widget elementor-widget-text-editor\" data-id=\"13f7989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An example of the curve shown is a service company that places orders with trade\u00adspeople. In the case of a product price, the curve would have to be mirrored so that low prices lead to a high proba\u00adbi\u00adlity of accep\u00adtance and high prices to a low proba\u00adbi\u00adlity.<\/p>\n<p>The curve can be mapped using a multi\u00addi\u00admen\u00adsional (non-linear) regres\u00adsion model: a function is sought that maps the influen\u00adcing charac\u00adte\u00adristics in relation to the target variable (or also in relation to several target varia\u00adbles) and minimizes the devia\u00adtions from the target variable actually measured. This is known as super\u00advised learning. In our case, the target variable would be the proba\u00adbi\u00adlity of accep\u00adtance and the influen\u00adcing charac\u00adte\u00adristics of all infor\u00adma\u00adtion (inclu\u00adding the price) available in the transac\u00adtion data and in the customer data. There is only one problem: the target size is unknown. Although we have the infor\u00adma\u00adtion for each offer as to whether it was accepted or not, we do not know how far the offer price was from the customer\u2019s accep\u00adtance thres\u00adhold. To solve the problem, we change the target variable to the binary charac\u00adte\u00adristic accep\u00adtance \/ rejec\u00adtion. This gives us a so-called logistic regres\u00adsion model, which we can train. What is missing now, however, are the required accep\u00adtance proba\u00adbi\u00adli\u00adties.<\/p>\n<p>To obtain these, we change the solution method again. By using the binary target variable accep\u00adtance \/ rejec\u00adtion, we can also model the assign\u00adment of a data set to one of the two classes accep\u00adtance or rejec\u00adtion instead of the regres\u00adsion curve \u2013 a classi\u00adfi\u00adca\u00adtion problem. Similar to regres\u00adsion, the classes are ordered in such a way that the devia\u00adtions between the actual assump\u00adtion behavior and the model are minimal. In mathe\u00adma\u00adtics, there are proven measures for the error of a model. The best known is probably the root of the mean square error over all data sets. With the goal that we somehow need a proba\u00adbi\u00adlity that a specific combi\u00adna\u00adtion of charac\u00adte\u00adristics will lead to an accep\u00adtance of the offer, we choose the cross entropy as an error measure instead. The cross entropy compares an empirical with a theore\u00adtical distri\u00adbu\u00adtion and returns not only the class assign\u00adment, but also the proba\u00adbi\u00adli\u00adties that a combi\u00adna\u00adtion of charac\u00adte\u00adristics belongs to one of the two classes. We can inter\u00adpret this proba\u00adbi\u00adlity as the proba\u00adbi\u00adlity of accep\u00adtance.<\/p>\n<p>There is another peculia\u00adrity within our task: accep\u00adtance proba\u00adbi\u00adli\u00adties should not fall with rising prices, all other things being equal. We there\u00adfore need a monoto\u00adni\u00adcity criterion which ensures that if a charac\u00adte\u00adristic increases, the target value also increases or at least does not decrease (this also applies to decre\u00adasing charac\u00adte\u00adristics).<\/p>\n<p>One method that fulfills all of the above requi\u00adre\u00adments is a deep lattice network, which I described <span style=\"text-decoration: underline;\"><br>\n  <strong><br>\n    <a href=\"https:\/\/www.m2hycon.de\/en\/news\/practice\/deep-lattice-networks-dln\/\">in another post in this blog<\/a><br>\n  <\/strong><br>\n<\/span> in another post in this blog. After training the network, in which values are estimated for the variable parame\u00adters of the model on the basis of training data, the available infor\u00adma\u00adtion on a current offer, inclu\u00adding the current price, can be used as a basis for the calcu\u00adla\u00adtion. of the offered price and incl. infor\u00adma\u00adtion about the poten\u00adtial customer, a proba\u00adbi\u00adlity of accep\u00adtance can be estimated. If the price is varied while other charac\u00adte\u00adristics remain constant, the accep\u00adtance proba\u00adbi\u00adlity is extended to a price sensi\u00adti\u00advity curve. I will present an example of the appli\u00adca\u00adtion <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.m2hycon.de\/en\/news\/practice\/estimation-of-a-customer-specific-offer-acceptance-probability\/\">in another post in this blog<\/a><\/strong> <\/span>in this blog.<\/p>\n<p>The curve must be used to decide what proba\u00adbi\u00adlity of accep\u00adtance is expected from the offering company. Let us return to the example of the service company that places orders with trade\u00adspeople. If, for example, you assume an accep\u00adtance proba\u00adbi\u00adlity of 50%, the craft\u00adsman will accept 50% of the order and reject 50%. If you want to increase the proba\u00adbi\u00adlity of accep\u00adtance (e.g. because there are only a few trade\u00adspeople with the required quali\u00adfi\u00adca\u00adtions or because the trade\u00adsperson is known from experi\u00adence to deliver work of a very high quality), the price and thus the proba\u00adbi\u00adlity of accep\u00adtance must be increased. On the other hand, you may be lucky and the tradesman is currently under\u00aduti\u00adlized and accepts the job even if the price quoted has a 40% proba\u00adbi\u00adlity of accep\u00adtance. We are there\u00adfore dealing with an optimiza\u00adtion problem here, which we have solved, for example, in a research project funded by the mFund using artifi\u00adcial intel\u00adli\u00adgence approa\u00adches.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c519333 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c519333\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ac9195e\" data-id=\"ac9195e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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services are charged on the basis of the costs incurred, plus a target margin. Since the end of the last century, there has been a second approach to setting bid prices\u2026<\/p>\n","protected":false},"author":3,"featured_media":4846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"disabled","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"disabled","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[164,172],"tags":[191,181,185,189,190],"class_list":["post-5123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-knowledge","category-technology-trends","tag-classification","tag-cross-entropy","tag-deep-lattice-network","tag-price-sensitivity","tag-revenue-management-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - 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